Launching New Ventures in Latin America
Latin countries are a fast developing market with a lot of potential for growth. People opening new businesses there tend to project the existing work standards, goals and culture back home onto this new region. There is very rapid growth in the countries in this region, and this naturally pulls every business that is looking to extend their business into this area that seems to be conducive for business growth. The vast majority overlook that Latin America is comprised of a lot of various nations. If you treat it as if it is one big country, this will probably backfire on you because the different countries are so diverse and may not respond the same way to some things. Some strategies may be very successful in Chile but may not work in Venezuela, or even Brazil. A massive amount of research is required to be able to differentiate between each country and learning about all the different cultures so you can know what will work for what area. Understand each culture before proceeding.
Every matter in Latin America is first based on the personal relationships they establish. The business contacts will, therefore, want to know you as a person before carrying on with the venture. This will determine whether they will confide in you or not so attempt your best to behave well. This is a long procedure so don’t urge them to decide before they choose to. Any indication of a quality they don’t admire and the transactions will stop. After the trust is built , the deal is sealed. As necessary as the trust is, make sure you put the business on paper drafted by good lawyers to avoid any complications along the way. Almost all Latin Americans feel like anyone who comes to start new ventures on their turf think they are better than them. This is a delicate issue. This means you should start working there with a clear mind and not try to do things the same way you did them where you came from. You have to adapt to how they do things there, as the saying goes when you go to Rome, do what the Romans do.
Cost is also another significant factor. Local costs differ from country to country so it is not wise to set a constant price for the whole region. Because of this, do your research on an area before extending your business there so you know what prices to set. Learn the language most spoken in the area where you will be working. Latin America is made up of different countries that speak different languages. Though most of them speak Spanish, some regions like Brazil use Portuguese. Have a go at the dialect that is talked where you’re going to be working. Local people there will like you better if you do this as it shows you appreciate them. At long last, follow in the strides of the organizations that preceded you and was successful.